Global SMC Visual Guidelines

Clinique

For Clinique, I developed a best practices visual style guide for global SMC usage, drawing on my experience developing for US retailers such as Ulta and Sephora as well as international retailers like Boots and Mecca, Taking into account the issues encountered amongst all these different systems, I developed a visual guideline that would solve for any problem, in any store, in any country while maintaining a cohesive look and feel across the entire world, while also allowing for regional flexibility in their priorities. This would also empower our regional partners to develop their own initiatives and give them the visual guidance to align with global priorities.